LEEDS BECKETT
UNIVERSITY.

LEEDS BECKETT UNIVERSITY.

LEEDS BECKETT UNIVERSITY.

University of Essex

University of Essex

2015 - 2017
UX & Web Design

Driven by the university’s name change and evolving position, we were approached to deliver a digital-led communications strategy and redesign of their student focused website.

The primary focus of our digital strategy was simple: make the new website as easy as possible for prospective students to find and engage with course information and drive enquiries and open day registrations.

LBU_HomeDesign_LGE

Evolving the University brand.

We Are Essex

It was important to us that the site look inspirational; our aim was to entice prospective students with the use of rich, engaging photography, while making sure the mobile site was responsive and quick to load.

Through considered use of imagery, typography and colour, we established digital brand guidelines with clear and consistent information hierarchies,

LBU_Course_Page
LBU_Live_Tour_Final
LBU_Iphone

Designed for the go.

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Ease of navigation was of paramount importance, so to ensure this, we reduced site depth to a maximum of four levels. 

Keeping all devices in mind, we simplified the navigation for those with smaller screens by implementing an off-canvas, staged global navigation.

Much like a physical product catalog, the site is there to play a role in the daily design process of lighting designers and architects allowing them to deep dive into specific technical data instantly as well as look for inspiration through project galleries and case studies.

Much like a physical product catalog, the site is there to play a role in the daily design process of lighting designers and architects allowing them to deep dive into specific technical data instantly as well as look for inspiration through project galleries and case studies.

On-going development.

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As the University evolved we expanded the website offering, creating dedicated school pages with bespoke dynamic content to enrich and entice the prospective students to that department.

LBU_Ongoing_Designs_drk

Creative Team

UX Director - Tom Dougherty
Creative Director - Kev Charlton

Designer - Nath Clark
Designer - Adam Campion

Copyright Nath Clark 2018