IAMS
EUROPE.

IAMS EUROPE.

IAMS EUROPE.

IAMS EUROPE.

IAMS EUROPE.

2015
Web Design

IAMS have long been one of Europe’s most revered pet food brands and world leaders in providing healthy, nutritional food options for cats and dogs alike. As lead designer on this project, I was tasked with creating a new look and feel for the IAMS digital platform that would reflect the brand’s ideals and values, as well as promoting the quality of their products.

Iams_Core
Iams_Tool_1

Bespoke User Tools.

Bespoke User Tools.

Bespoke User Tools.

For users who were unsure about what they required, we designed a diagnostic tool to ask numerous questions in order to recommend a suitable product for their pet. This will also help drive personalisation across the website, ensuring we can promote relevant products and articles based on the customer persona held in Sitecore.

For users who were unsure about what they required, we designed a diagnostic tool to ask numerous questions in order to recommend a suitable product for their pet. This will also help drive personalisation across the website, ensuring we can promote relevant products and articles based on the customer persona held in Sitecore.

For users who were unsure about what they required, we designed a diagnostic tool to ask numerous questions in order to recommend a suitable product for their pet. This will also help drive personalisation across the website, ensuring we can promote relevant products and articles based on the customer persona held in Sitecore.

Iams_Tool_3
Iams_Tool_2
Iams_Product
IAMS_MINIS

Range Pages

Range Pages

Range Pages

As the IAMs product offering evolved, we worked with them to develop a range of feature landing pages that showcased their latest products and offerings. 

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IAMS_naturals

Creative Team

Creative Director - Kev Charlton
Design Lead - Nath Clark

Copyright Nath Clark 2018